Digital Skills: Digital Marketing

Learn to use digital marketing strategies to grow your business

Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.

Explore different digital marketing techniques

With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as banner advertising, pay per click advertising, content marketing, search engine optimisation, social media, and email marketing to ensure you can find the right strategy for your business.

Learn to integrate different marketing strategies

Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

What will you achieve?

By the end of the course, you‘ll be able to...

• Describe what digital marketing is

• Explain why digital marketing is important for businesses

• Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing

• Explain how the different digital marketing methods can deliver value to businesses

• Identify the key features that should be included in a digital marketing strategy

• Describe how businesses can use data to target customers in their digital marketing campaign

• Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is designed for anyone interested in honing their digital marketing skills.